Sponsorship & Marketing
World Cup campaigns flop, says report
The use of top soccer stars to lead marketing campaigns during the 2002 World Cup has spectacularly back-fired, according to the market analysts Datamonitor.
Touring cars driven by Irish Tourist Board
The Irish Tourist Board, Bord Failte, has announced that it is to sponsor the British Touring Car Championships, held this weekend at Mondello Park.
Touring cars driven by Irish Tourist Board
The Irish Tourist Board, Bord Failte, has announced that it is to sponsor the British Touring Car Championships, held this weekend at Mondello Park.
Will News Corp bail out WSG?
Shareholders in financially-troubled World Sport Group plc will find out next week if the company's exposure to the ICC Cricket World Cup rights will be taken up by media giant News Corp.
Will News Corp bail out WSG?
Shareholders in financially-troubled World Sport Group plc will find out next week if the company's exposure to the ICC Cricket World Cup rights will be taken up by media giant News Corp.
S:Comm and ECB quiz deal
S:Comm Research has partnered the England and Wales Cricket Board (ECB) in providing the opportunity for companies and agencies to subscribe to spectator surveys at three key cricket events this summer.
S:Comm and ECB quiz deal
S:Comm Research has partnered the England and Wales Cricket Board (ECB) in providing the opportunity for companies and agencies to subscribe to spectator surveys at three key cricket events this summer.
IBF broadcast bonanza
The International Badminton Federation (IBF) has hailed the broadcast operation of its Thomas & Uber Cup finals in China last month a massive success.
IBF broadcast bonanza
The International Badminton Federation (IBF) has hailed the broadcast operation of its Thomas & Uber Cup finals in China last month a massive success.
Marketing firm wins award
US-based sports and entertainment marketing firm, GMR Marketing, has been named 'Agency of the Year' by Promo magazine.
Marketing firm wins award
US-based sports and entertainment marketing firm, GMR Marketing, has been named 'Agency of the Year' by Promo magazine.
Blatter: Co-hosting is OK
FIFA president Sepp Blatter has hinted that the co-hosting arrangements for the 2002 World Cup could be repeated at future tournaments.
Blatter: Co-hosting is OK
FIFA president Sepp Blatter has hinted that the co-hosting arrangements for the 2002 World Cup could be repeated at future tournaments.
Sponsorship spend marches on
Global expenditure on sports sponsorships will reach $20billion (EUR21.1bn) by the end of 2010 - an increase of nearly 43 percent from 1999 - a new research report has said.
Sponsorship spend marches on
Global expenditure on sports sponsorships will reach $20billion (EUR21.1bn) by the end of 2010 - an increase of nearly 43 percent from 1999 - a new research report has said.
Beijing goes hi-tech
The organisers of the Olympic Games in Beijing in 2008 have opened a science and technology committee to meet the technological requirements of the Games.
Beijing goes hi-tech
The organisers of the Olympic Games in Beijing in 2008 have opened a science and technology committee to meet the technological requirements of the Games.
Sponsors gather in Athens
Sponsors of the 2004 Olympic Games from around the globe will be gathering in Athens this week for a huge sponsor convention.