Sponsorship & Marketing
Earlybird discount on key report
The latest SportBusiness Report, The Future of Sports Broadcasting Rights, will be published next month - and early orders can benefit from a special discount.
Premier1 ditch ex-ISL man
Motor sport and soccer hybrid, Premier1 Racing, has ended its deal with Swiss marketing company Global Sports Marketing (GSM) - but chiefs deny the move fuels speculation the series is on the verge of a permanent pit-stop.
Premier1 ditch ex-ISL man
Motor sport and soccer hybrid, Premier1 Racing, has ended its deal with Swiss marketing company Global Sports Marketing (GSM) - but chiefs deny the move fuels speculation the series is on the verge of a permanent pit-stop.
CART driving global TV exposure
CART has increased its international television distribution after the US motor racing series' marketing partner Octagon CSI finalised rights deals in five new regions.
CART driving global TV exposure
CART has increased its international television distribution after the US motor racing series' marketing partner Octagon CSI finalised rights deals in five new regions.
New study into soccer sponsorship
A major new study into soccer sponsorship examining the attitudes and perceptions of fans towards sponsorship has just been published.
New study into soccer sponsorship
A major new study into soccer sponsorship examining the attitudes and perceptions of fans towards sponsorship has just been published.
No recovery until Athens, says ad chief
WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.
No recovery until Athens, says ad chief
WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.
Interactive TV comes to NASCAR
NASCAR has debuted its new interactive broadcast subscription service at the Sirius Satellite Radio 400 in Michigan, providing increased TV exposure for the US motor racing series' sponsors.
Interactive TV comes to NASCAR
NASCAR has debuted its new interactive broadcast subscription service at the Sirius Satellite Radio 400 in Michigan, providing increased TV exposure for the US motor racing series' sponsors.
Payne hails sponsor event
The IOC has hailed its second sponsors workshop for the Athens 2004 Olympic Games as a great success.
Payne hails sponsor event
The IOC has hailed its second sponsors workshop for the Athens 2004 Olympic Games as a great success.
Italy: Down but not out
Italy's shock exit from the FIFA World Cup has dented the marketing strategy around the team but will cause it no long-term damage, according to the commercial operation behind the team.
Italy: Down but not out
Italy's shock exit from the FIFA World Cup has dented the marketing strategy around the team but will cause it no long-term damage, according to the commercial operation behind the team.
Rangers cleans up data
Scottish Premiership soccer club Rangers FC has completed a major 'data cleansing' project with information solutions company Experian.
Rangers cleans up data
Scottish Premiership soccer club Rangers FC has completed a major 'data cleansing' project with information solutions company Experian.
Bundesliga TV future still clouded
The decision on the future destination of the domestic TV rights to Germany's soccer league, the Bundesliga, has again been delayed in light of a new offer on the table.