Sponsorship & Marketing
UEFA’s CL cash boost
The soccer bubble may have burst, according to some, but European soccer's governing body UEFA has reported another bumper harvest from the marketing of its Champions League tournament.
Dentsu faces Games hurdle
Japanese marketing giant Dentsu has admitted it is facing a tough sell in its marketing of the Asian Games, which get under way in South Korea at the end of next month.
Fulham rebrands rival stadium
UEFA Cup qualifier Fulham FC has chosen to 'rebrand' its temporary home rather than lose the brand momentum it has built up over the last two years.
Australian soccer in TV crisis?
The existing TV rights deal for Australia's domestic soccer league is under threat amid concerns that the franchise is ailing fast.
United ring in the changes
Vodafone - sponsor of English Premier League giants Manchester United - has unveiled a range of new services for fans of the club.
New sports channel for CanalSatellite
French PayTV platform CanalSatellite has announced it is to go ahead with the launch of a dozen new channels including a dedicated sports offering.
ClubCall to sponsor football yearbook
UK-based football information company ClubCall has become the first ever sponsor of the Rothmans Football Yearbook.
Australia to compete in ICC Trophy
The International Cricket Council (ICC) has confirmed that Australia will participate in the ICC Champions Trophy on September 12 in Sri Lanka despite the the sponsorship row facing cricket's governing body.
WWE revenues slammed
World Wrestling Entertainment (WWE) has been hit by falling revenues and net income in its first quarter results ended July 26, 2002.
Olympic cuts for NBC
US host Olympic broadcaster NBC is scaling back its commitment for the 2004 Games in Athens.
Is ICC set to relax deal?
The sponsorship row which threatened to disrupt the ICC Champions Trophy tournament in Sri Lanka next month may be close to resolution, according to media reports.
IMG signs tennis star
Hotly-tipped Chinese tennis player Peng Shuai has signed a deal with IMG to handle her management and marketing.
EC reveals UEFA report
The European Commission has published a full report on the agreement reached between the EC and UEFA over the Champions League media rights marketing policy.
Kasparov signs new agent
Chess legend Garry Kasparov has signed a major new deal, the backbone of which will be to use the Kasparov brand to sell a range of products.
Redmandarin’s New executive
Sponsorship consultancy Redmandarin has recruited Visa executive Adrian New to head up its new Asian office.
IMG Football promotes Wills
IMG Football has appointed Darrell Wills as its new director of football operations, South-eastern US.
Ladbrokes sign ‘Big Three’
Bookmaker Ladbrokes has signed deals with English soccer giants Arsenal and Liverpool.
Dupe
Budweiser today announced a four-year sponsorship deal with Manchester United Football Club. Starting from the 2002-2003 FA Premiership season, Budweiser will be a Platinum Sponsor of the club and become the Official Beer of Manchester United.