Sponsorship & Marketing

Leading Chinese sporting goods company, Beijing-based Li-Ning, has signed a major marketing agreement with English Premier League star Li Tie - worth an estimated $1m and believed to be the biggest such endorsement deal in Chinese history.

Matthew Wheeler, former worldwide managing director of sports marketing giant Octagon has become chairman of UK-based sponsorship agency Lighthouse Communications.

US motor racing franchise CART has unveiled a new sponsor for its Champ Car series in the form of Bombardier Skyjet.

The Cricket World Cup spectator briefly evicted from a game for opening a can of Coca-Cola has filed an assault charge.

English Premier League soccer club Liverpool has signed a contract with Strand Technology for a new software package to enable it to better manage its databases.

Milan Channel, the dedicated club TV channel of Italian team AC Milan, is bidding to attract commercial partners through a new package offering.

World cricket governing body the ICC has reacted with anger over what it claims is 'ambush marketing' of the Indian cricket team by electrical giant Samsung.

UEFA and its agency partner TEAM Marketing have signed a TV rights deal in France for the next Champions League contract.

US network Fox registered disappointing viewing figures for this year's rain-hit NASCAR Daytona 500 race.

The International Cricket Council's desire to stamp out ambush marketing at the Cricket World Cup has again been shown after a spectator was evicted from a stadium for opening a can of Coca-Cola.

Premier European basketball league the Euroleague has reported another surge in attendance figures, with total numbers up more than ten percent on the previous season.

Soccer remains the only sport in the UK which has continued to see a rise in interest from TV audiences, according to a major poll conducted by Mori.

Asian soccer promoter and marketing consultants ProEvents Management has teamed up with Japanese advertising agency Dentsu as its exclusive strategic partner to develop all European soccer club business in the region.

FIFA Marketing chief executive, Patrick Magyar, has resigned – confirming weeks of speculation within the industry about his position.

English soccer's leading Nationwide League clubs are missing out on millions of pounds each season because they lag behind other businesses in selection, recruitment, training and staff retention practices, according to a recruitment company survey.

UK rugby league team the London Broncos has signed a ticketing deal with online solutions provider ts.com.

Financially-troubled Octagon Motorsports has come out fighting, vowing to spend £7.5m ($12.10m/EUR11.26m) on its UK race circuits.

European licensing giant CPLG, which recently signed as the exclusive licensing partner of the English Football Association, has announced a strategic alliance with brand development specialists Mycroft International.