Sponsorship & Marketing

SportsPrize Entertainment, a sports-based entertainment and e-commerce Internet company, has appointed Douglas Scales as Vice President of Marketing.

Mellon Financial Corporation has named Michael J. Carbone, formerly target marketing coordinator and manager of Reebok's consumer relations department, as Mellon Private Asset Management?s representative responsible for selling asset management services to sports and entertainment professionals.

The ATP Tour laying off 15 staff members and cutting $7million (B

The National Hockey League (NHL) has entered into a strategic partnership with media firm USA Network incorporating ticketing, e-commerce and marketing services.

Still reeling from the bankruptcy earlier this year of its marketing partner ISL, the ATP Tour has laid off 15 staff members and cut $7m (B

Ufa Sports is seeking a naming rights sponsor for Iceland’s elite soccer league after negotiating an extended and expanded marketing deal with the Icelandic Football Association (KIS).

US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.

UEFA says it never considered taking the Champions League marketing rights in-house – despite recently boosting its marketing operations centre.

British Motorsport Promoters (BMP) is investing £1.14m ($1.68m/B

FIFA’s marketing and competitions director, Michael Black, has quit his job – less than 12 months before the World Cup kicks off in Japan and South Korea.

SportsMediaRights.com, an online sports rights marketplace, and Iacto AB, an online marketplace for broadcast services, have agreed to a strategic partnership to offer both services to their clients.

SportsMediaRights.com, the online sports rights marketplace powered by sport media specialists Media Content, has signed a strategic partnership deal with Iacto.

Greece has pledged to deliver key venues for the 2004 Olympics on time despite construction delays that have worried the IOC.

The vice-president of German soccer giants Bayern Munich, Karl-Heinz Rummenigge, has described the UEFA Cup as a "mess" and called on the marketing of TV rights to be centralised.

The International Association of Athletics Federations has appointed Japanese advertising giant Dentsu to handle worldwide television and sponsorship sales for its World Athletics Series.

Soccerex 2001 has been postponed until next April following the terrorist attacks in the US.

FIFA, the soccer world's governing body, has appointed Zenith Media’s new sponsorship research division, Sponsorship Intelligence, to provide a wide ranging research programme for its international events.