Sponsorship & Marketing

International sports lawyer - and regular contributor to sportbusiness.com - Ian Blackshaw, has been appointed a mediator at the Court of Arbitration for Sport (CAS) in Lausanne, Switzerland.

Amid falling rights values, new media opportunities and the increasing demands for sponsors, a major new report has set about answering one of the biggest questions facing the industry today: Just what does the future hold for sports marketing?

ESPN has reached a carriage agreement with US pay-TV platform DirecTV for the network's new high definition simulcast channel, ESPN HD.

Publishing and marketing firm R Paniagua Inc (RPI) has made the final payment in an agreement to buy-back 50 percent ownership from boxing promoters Don King Productions (DKP) of King Paniagua Inc.

English Premier League soccer club Everton has signed a web advertising deal with digital sports agency Aura Sports.

Over 195 companies and associations have confirmed their attendance at this year's Sportex conference.

The television ratings for the third and fourth games of the National Hockey League's Stanley Cup finals are significantly down on last year for host broadcaster ABC.

Viewing figures for this season's UEFA Champions League have risen sharply - with a cumulative live TV audience of 790 million.

Swiss marketing firm Global Sports Marketing has unveiled the new branding for European Beach Volleyball, in association with clients the European Volleyball Confederation (CEV).

Players Inc, the licensing and marketing subsidiary of the NFL Players' Association (NFLPA), has extended its existing relationship with SportsLine.com.

Artificial turf specialists GeneralSports Turf Systems (GSTS) is celebrating after attaining three of its primary start-up objectives, less than a month since it was officially launched.

As expected, the New York City Marathon has secured its first naming rights deal with finance firm ING.

GameDay Sports Marketing has signed publishing and advertising sales deals for a number of NFL teams.

Sports management and marketing firm, the Sports Management Network (SMN), has launched a new website for IndyCar champion Sam Hornish Jr..

Cash-strapped English Football League club Watford have made a trio of key administrative staff redundant as it restructures to safeguard its long-term future.

Champ Car team Fittipaldi-Dingman Racing (FDR) has signed an associate sponsorship deal with eyewear firm Carrera Sport for the 2003 and 2004 seasons.