Sponsorship & Marketing

The IOC has appointed Saatchi & Saatchi New York as its agency for the creative development and implementation of its global promotional campaign 'Celebrate Humanity'.

The Board of Control for Cricket in India has decided not to push forward its World Cup compensation claims at this moment, preferring to leave the matter in the hands of the International Cricket Council.

Bra manufacturer Berlei has moved to end controversy over prize money at this year’s Wimbledon tennis tournament by donating $66,900 to make the women’s purse equal to the men’s.

Beer giant Budweiser is close to agreeing a deal to sponsor Formula One team BMW Williams in a five-and-a-half year contract, reportedly worth EUR14.5m ($16.6m) a year.

Gerhard Heiberg, the chairman of the International Olympic Committee marketing commission, has stated that the governing body is looking for a top line sponsor from China to join the TOP programme.

Sports marketing giant IMG has announced the appointment of Robyn Nuss as managing director of its South African subsidiary.

Callaway Golf Company is to buy the major assets of bankrupt competitor Top-Flite Golf for $125million (EUR108.3m), subject to the approval of the US bankruptcy court.

Italian sports wear brand Lotto has increased its involvement in tennis after signing a major sponsorship deal with the WTA Tour.

IEC in Sports has been appointed to distribute the TV rights for Spanish soccer club Real Madrid's summer tour of Asia.

Interleague games are proving an attractive proposition for Major League Baseball this season with attendance at such regular-season games up 20.1 percent on last year.

The recent release of the European Media and Marketing Survey (EMS) has shown Eurosport to be the most watched channel amongst Europe's high spenders.

Jon Varney has moved from sports marketing agency Octagon to take up the post of commercial director at English governing body Premier Rugby.

The English Football Association has moved quickly to discover why captain David Beckham wore an England shirt with his personal sponsor, Castrol, emblazoned across the front during his tour of the Far East.

US Champ Car motor racing team Walker Racing has signed a new business and development deal with Air China.

ESPN's ratings for the National Basketball Association (NBA) draft rose 24 percent from last year's broadcast on AOL Time Warner's TNT.

A US Supreme Court has ruled that a lawsuit against sportswear giant Nike, alleging it lied about conditions in its overseas factories, can go ahead.