Sponsorship & Marketing
Snowtime gets makeover
Italian sports marketing firm Media Partners has revamped its winter sports portal just ahead of this weekend’s Ski World Cup.
T-Mobile signs up for Euro 2004
Communications firm T-Mobile has become the eighth firm to sign up as a major sponsor for the UEFA 2004 European Football Championship, which takes place in Portugal next summer.
Infront heads for China
Infront Sports & Media is making a significant move into Asia after signing a five-year marketing agreement for the Chinese Super League which launches next year.
FIFA Marketing’s new name
FIFA’s marketing division has a new name likely to further fuel speculation about its TV rights strategy, sportbusiness.com can confirm.
Turin 2006 unveils green plan
The organising committee for the Turin 2006 Winter Olympics has released a balance sheet report detailing its environmental preparations.
SMS opens Tokyo office
Research firm Sports Marketing Surveys has officially opened its Japanese office in Tokyo.
MLB riding high in the ratings
The latest weekly US sports TV ratings make good reading for Major League Baseball as it looks to take the dominant market share of such programming.
Ladbrokes leaps ITC hurdle
Bookmaker Ladbrokes has become the first ever programme sponsor of digital channel Attheraces live racing coverage.
Barrister buys Derby County
English First Division soccer club Derby County has been bought out by a consortium headed by barrister John Sleightholme.
GEM wins BG Group yacht account
UK agency the GEM Group has won the account handling contract for energy supplier BG Group's yacht sponsorship in the fourth Global Challenge race.
TWI agrees Sky cricket deal
TWI, the TV subsidiary of sports marketing giant IMG, has agreed a five-year deal with UK pay-TV network Sky Sports to produce the coverage of West Indies' international cricket.
Blatter extends term to 2007
Sepp Blatter will remain FIFA president until 2007 after a meeting of the soccer governing body's Extraordinary Congress agreed to extend his term by an extra year.
Yao and Coke resolve image row
The image rights row between NBA star Yao Ming and soft drinks giant Coca-Cola has been resolved in an out-of-court settlement.
Sportvision renews Fox Sports deal
Interactive sports marketing firm Sportvision has renewed an enhanced agreement with US broadcaster Fox Sports.
Pentacom under fire over Leipzig bid
German government officials are to investigate Pentacom - the firm affiliated with Leipzig’s bid for the 2012 Summer Olympic Games - amid charges of unfair business practices.
Nationwide stays silent on FL deal
Finance firm Nationwide says it will not comment on reports suggesting it is on the verge of signing a new multi-million dollar sponsorship deal with English soccer's Football League.
Bud teams up with Everton
Budweiser has signed a new sponsorship deal with English Premier League club Everton.
Octagon moves into Portugal
Octagon has announced the opening of a new office in Portugal, which will operate as part of its Spanish operations, Octagon Esedos.