Sponsorship & Marketing

Premium TV has signed a new soccer content and marketing agreement with AOL UK.

Larry Scott has further stoked up the debate over sponsorship measurement by calling on new techniques to focus on return on investment.

Interactive sports marketing and technology firm Sportvision has signed a deal with the PGA Tour for the use of the Virtual Caddy system on television coverage of next week's Tour Championship.

Tumbling attendance figures have prompted NFL Europe chiefs to axe its Spanish franchise.

The NFL is to launch a UK marketing campaign promoting the Super Bowl for the second year running after appointing two agencies to handle the initiative.

The UK’s Motorsport Industry Association (MIA) has demanded assurances from the prospective new owners of the four race tracks set to be sold by Interpublic’s Brands Hatch Circuits Ltd.

Fledgling US cable channel College Sports Television (CSTV) and sports goods giant Nike have entered into a programming, marketing and advertising partnership that will include video-on-demand, broadband and retail components.

PremiC(re, the WPP-owned sports sponsorship company, has employed Rob Quick as business development director.

Michael Jordan is still the most marketable US sports star according to a new survey which showed the basketball legend to be the most likely to entice consumers into buying a product.

Marketing agency Octagon has signed an athlete management deal for young British swimmer Katy Sexton.

Sportswear brand Kappa Italia has signed a kit sponsorship deal with Italian Serie A soccer club Brescia Calcio.

BMW Williams could be about to pull a marketing masterstroke after confirming it is to give the first Chinese racing driver a trial.

The PGA Tour has extended its marketing deal with investment firm Charles Schwab & Co.

Despite the best-of-seven baseball series not going all the way, the Florida Marlins 4-2 victory over the New York Yankees in this year's World Series proved an overall ratings winner for host broadcaster Fox.

Siemens has ‘categorically denied’ claims it is set to pull the plug on its Formula One sponsorship.

CART has slashed almost 40 percent of staff at its Indianapolis headquarters – primarily in sales and marketing – as it braces itself for a planned takeover.