Sponsorship & Marketing

Octagon, the global sports marketing and entertainment group, has named Alasdair Ritchie as worldwide president and COO of Octagon Marketing, the conultancy, property representation and event management division.

Acclaim Entertainment, the interactive entertainment company, has named Steve Felsen as Brand Director, Extreme Sports.

UK online betting service Bluesq.com has signed a $650,000 deal with sport-only radio station talkSPORT.

Quokka Sports, the digital sports entertainment company, and Terra Networks, Telefonica's Internet subsidiary, have signed a partnership agreement that will allow Quokka to expand the reach of its digital sports programming.

365 Corporation, the UK internet content company, has launched soccer365.com, an online soccer service in English and Spanish aimed at the US market.

Leading Olympic officials have played down the significance of a decision by Reebok to withdraw its sponsorship of the 2000 Sydney Games, saying it was "not the end of the world".

The Rugby World Cup is expected to inject more than IR#50 million ($66.35 million) into the Irish economy, the Irish Football Union estimates.

NBC Sports and Triple Crown Productions (TCP) have agreed to a multi-year contract, giving the network the exclusive American broadcast rights to thoroughbred horse racing's Visa Triple Crown - the Kentucky Derby, the Preakness Stakes and the Belmont Stakes. The agreement goes into effect in 2001 and continues for five years through 2005.

Fox Filmed Entertainment has named Steven Bersch, 43, president of Fox Interactive, the studio's entertainment and sports computer and video game software unit.

Octagon, the Interpublic-owned sports marketing and entertainment group, is expanding into South East Asia through a partnership with Singapore-based sports marketing firm RTA.

IMG has been appointed by the Welsh Rugby Union and its subsidiary Millennium Stadium plc to represent them in the development and exploitation of their joint commercial programme.

ISM Holding Corp will open its newest venture, www.racingcasino.com, for Thanksgiving Day.

British Sky Broadcasting, 40% owned by News Corporation, has agreed to pay $1.5 billion for a 24% stake in KirchPayTV, the German pay-TV operator.

Sportal, the independent Internet-based sports media company has announced the completion of a $50 million equity financing valuing the company at over $170 million.

The Copyright Promotions Licensing Group (CPLG) has appointed ROI Marketing Inc as its agent in the US for the 2002 FIFA World Cup and the ATP Tour.

Adidas has appointed Erich Stamminger as head of global marketing ? replacing Jan Valdmaa who leaves the firm next week.

US sports and entertainment company, SFX Entertainment, has "well advanced" plans to take the British Grand Prix to Donington Park when the current contract expires with Silverstone at the end of this year, according to UK press reports.