Sponsorship & Marketing

Michael Jordan is still the most marketable US sports star according to a new survey which showed the basketball legend to be the most likely to entice consumers into buying a product.

Marketing agency Octagon has signed an athlete management deal for young British swimmer Katy Sexton.

Sportswear brand Kappa Italia has signed a kit sponsorship deal with Italian Serie A soccer club Brescia Calcio.

BMW Williams could be about to pull a marketing masterstroke after confirming it is to give the first Chinese racing driver a trial.

The PGA Tour has extended its marketing deal with investment firm Charles Schwab & Co.

Despite the best-of-seven baseball series not going all the way, the Florida Marlins 4-2 victory over the New York Yankees in this year's World Series proved an overall ratings winner for host broadcaster Fox.

Siemens has ‘categorically denied’ claims it is set to pull the plug on its Formula One sponsorship.

CART has slashed almost 40 percent of staff at its Indianapolis headquarters – primarily in sales and marketing – as it braces itself for a planned takeover.

Italian sports marketing firm Media Partners has revamped its winter sports portal just ahead of this weekend’s Ski World Cup.

Communications firm T-Mobile has become the eighth firm to sign up as a major sponsor for the UEFA 2004 European Football Championship, which takes place in Portugal next summer.

Infront Sports & Media is making a significant move into Asia after signing a five-year marketing agreement for the Chinese Super League which launches next year.

FIFA’s marketing division has a new name likely to further fuel speculation about its TV rights strategy, sportbusiness.com can confirm.

The organising committee for the Turin 2006 Winter Olympics has released a balance sheet report detailing its environmental preparations.

Research firm Sports Marketing Surveys has officially opened its Japanese office in Tokyo.

The latest weekly US sports TV ratings make good reading for Major League Baseball as it looks to take the dominant market share of such programming.

Bookmaker Ladbrokes has become the first ever programme sponsor of digital channel Attheraces live racing coverage.

English First Division soccer club Derby County has been bought out by a consortium headed by barrister John Sleightholme.

UK agency the GEM Group has won the account handling contract for energy supplier BG Group's yacht sponsorship in the fourth Global Challenge race.