Sponsorship & Marketing
Betdaq ties up with Trimedia
Sponsorship and events consultancy Trimedia has been appointed by online betting exchange Betdaq to develop a range of integrated sports event and marketing solutions for next year.
Pezaris quits Sportsline
Peter Pezaris, president of operations and product development, has quit SportsLine.com.
BenQ rounds off 2004 deals
Technology firm BenQ has been named by UEFA as the official IT partner for next summer's Euro 2004 soccer championships in Portugal - the final sponsor to be attached to the property.
CAT plays with NHL
Specialist online games developer CAT Games has finalised an agreement with the NHL to launch an updated version of its ice hockey management game.
Watford’s lucrative reward
English soccer club Watford is launching an innovative new reward scheme for supporters in conjunction with its main club sponsor.
Bonds free from MLBPA licence
San Francisco Giants star Barry Bonds has told the Major League Baseball Players Association he will not be signing the organisation's group licensing agreement next year and will instead pursue such opportunities on his own.
Demons director to step down
Craig Perrett, director of the AFL’s Melbourne Football Club has confirmed he will not seek re-election at the conclusion of his current term.
Sogecable wins Euroleague rights
Sogecable has acquired the worldwide audio-visual, sponsorship and licensing rights of basketball’s the Euroleague.
Winston drives into history
Winston’s 33-year relationship with NASCAR ended this weekend – ushering in a new era for the sport.
WPBA pots retail deal
The Women’s Professional Billiard Association (WPBA) has signed a merchandise deal.
BSI agrees new naming deal
Benfield Sports International (BSI), rights holder for the FIM Speedway Grand Prix Series, has signed a title sponsor for the Danish race.
Reebok signs Peja
Sportswear firm Reebok has signed a multi-year endorsement agreement with the Sacramento Kings' Predrag ‘Peja’ Stojakovic.
Tennis brands team up
Sports Marketing Surveys has launched a major new research programme focusing on the specialist tennis retail market.
Coke looks to Wembley?
Reports are linking Coca-Cola to the new Wembley National Stadium – in a move which is set to put it on a collision course with English Football Association partner Pepsi.
League hunts sales director
The English Football League is seeking a new sales director.
Cipolla to head up new ESPN arm
ESPN has named Steve Cipolla vice president and general manager of the newly formed ESPN Consumer Products group.
Telefonica to set sail in 2005
Telecommunications firm Telefonica has agreed a lucrative deal to become the major sponsor of the Spanish entry in sailing's Volvo Ocean Race in 2005.
Octagon’s drain on IPG
The value of Octagon has been slashed by hundreds of millions of dollars after parent company the Interpublic Group revealed its latest financial figures. (Octagon Worldwide CEO Rick Dudley pictured).