Sponsorship & Marketing
Site names IOC ‘short-list’
A leading industry site for the Olympic Games has named the three people it believes are on the short-list for the IOC marketing director job.
WTA appoints new marketing chief
The WTA Tour has appointed a new vice president of marketing and sponsorships.
Jockey signs sponsorship
UK jockey Richard Johnson has signed a sponsorship deal with Amlin Plus.
Aura’s new sponsorship chief
Specialist digital sports agency, Aura Sports has appointed a new head of sponsorship.
Open tees up 3 package
UK video mobile network 3 this week launches its service devoted to the Open golf which gets underway tomorrow in Scotland.
HP renews F1 sponsorship
The BMW WilliamsF1 team has extended it commercial deal with principal sponsor HP in a new multi-year deal.
Euroleague plots future
The Euroleague Assembly has approved a number of new committees – including marketing and finance – as it bids to boost basketball across the continent.
Prince brand boost
Sportswear brand Prince Sports has undergone a major internal reorganisation in a bid to boost its business.
Banking on baseball
The Bank of America has completed a hat-trick of sponsorship deals aligning the brand closely to baseball at all levels.
LPGA gets ahead
The LPGA has signed a deal with Drive Headwear, making the brand its exclusive and official headwear provider.
Hyundai drives brand in CSL
Hyundai has signed up as on official sponsor of the new Chinese soccer Super League.
WWE brands UK marketplace
World Wrestling Entertainment says it is to extend its brand presence in the UK ‘significantly’ over the next year as part of a major global expansion initiative.
Euro TV smash
The total audience for the Euro 2004 soccer tournament is set to far outweigh that of the Super Bowl, a major new study is to reveal.
Paris’ brands City Hall
The team behind the Paris 2012 Olympic bid has unveiled one of the biggest pieces of branding ever seen in the French capital.
PMG consolidates at the top
Parallel Media Group (PMG) has made a change at the top of its managerial pyramid in a restructuring it describes as ‘consolidating its global interests’ following a further cash injection by Malaysian investors.
Maria serves up commercial success
The sports marketing world has a new addition to its list of superstars, after blonde bombshell Maria Sharapova sensationally won the women’s title at Wimbledon – and looks set for a string of massive commercial deals.
Bahrain appoints circuit GM
KHP Consulting’s Martin Whitaker has become the new general manager of Formula One’s Bahrain International Circuit.
Infront chief’s fraud charge
Robert Louis-Dreyfus, president of FIFA’s marketing partner Infront and the man who led the management buy-out of the agency, has been charged with fraud as a result of a probe into transfer dealings at French soccer club Olympique Marseille.