Sponsorship & Marketing
Annual Sponsorship Conference
Marketing Week's 'Achieving Valuable & Engaging Sponsorship' conference will be held on September 30 and October 1 at Le Meridien Picadilly, London.
ARU end IMG partnership
The Australian Rugby Union is to in-source future sales and servicing of its sponsors and other commercial activities, ending its 10-year relationship with sports marketing giant IMG.
Asian Cup final smashes viewing records
The Asian Cup final between China and Japan has smashed viewing records to become the most watched single sports event in the history of Chinese television.
The week that was….
Editorial director Kevin Roberts reviews the issues of the past seven days.
Premium plays FourFourTwo
Premium TV has struck a deal with Haymarket, publisher of FourFourTwo magazine, to design, build and host its website.
Schiller joins Security Summit speakers
Harvey Schiller, chairman of GlobalOptions Inc, a multidisciplinary international risk management and business solutions company, will deliver a keynote address at the International Sports Security Summit in London on October 27 and 28.
Sponsorship seminars announced
The European Sponsorship Association’s (ESA) series of Autumn seminars kick off next month, following the success of last year’s inaugural series.
IMG deny sale rumours
Sports marketing and management giant IMG has denied claims that potential investors are seeking to buy all or part of the company.
Lumme lands IOC marketing role
Timo Lumme has been appointed marketing director of the International Olympic Committee, days ahead of the Athens Games.
Rugby League in major brand exercise
The Rugby Football League has embarked on a major brand exercise designed to bring its image and major properties into sharper focus.
Gunners’ naming rights could be Europe’s biggest
The naming rights deal for the new home of Premier League champions Arsenal could be one of the largest in Europe.
Sailing away with Leading Lights
Offshore Challenges has formed a strategic partnership with Leading Lights, the people development company with origins in the professional sailing arena.
Lucozade help fight against doping
Lucozade Sport has developed a safety protocol to ensure that its supply, manufacturing process, and finished product is free from WADA-listed prohibited substances.
The week that was….
Editorial director Kevin Roberts reviews the issues of the past seven days.
NASCAR extends to Mexico
NASCAR has unveiled NASCAR Mexico, a new base of operations in Mexico that will support and build local stock car racing in the country.
IMG – investment or sale?
Reports from news services in the US have continued to report interest among potential investors in sports marketing and management giant IMG.
Saracens cement UniBond deal
Saracens Rugby Club has signed a two-year sponsorship agreement with UniBond.
Badminton teams up with Goodform
The Badminton Association of England has appointed Goodform Ltd to prepare a new commercial strategy for the sport in England.