Sponsorship & Marketing

Beer brand John Smith’s is to sponsor the Grand National meeting at Aintree in a new three-year multi-million pound title sponsorship agreement.

Forstmann Little & Co. has completed the previously announced acquisition of IMG, the world’s premier and largest sports and lifestyle management and marketing firm.

The head of the IOC’s marketing commission says a three-day visit to Beijing this week to meet with current and potential sponsors “has gone very well”.

Connexus PreciSion, the specialist research division of sponsorship agency Connexus Group, has launched a new service designed to identify how effectively sponsorships work.

It has been confirmed that the design and build of another Volvo Ocean Race boat is underway at Green Marine in Lymington, UK.

The Los Angeles Lakers have the NBA's highest average ticket price for the third straight year at $77.36, more than $30 above the league average of $45.28.

SP Holdings plc, the marketing services company, has signed an exclusive global master licence with leading Scottish soccer club, Rangers.

A new commercial for Schauma, a hair-care brand by Schwarzkopf & Henkel, sees the two boxing brothers shampooing the heads of a variety of beautiful models.

A new commercial for Schauma, a hair-care brand by Schwarzkopf & Henkel, sees the two boxing brothers shampooing the heads of a variety of beautiful models.

The National Lacrosse League (NLL), North America’s professional indoor league, has retained the services of TWI to assist in securing a US national television partner for the 2005 season and beyond.

The popularity of watching live Premier League soccer on television, a key element of the top flight's commercial success, is in decline reports The Observer newspaper.

Clipper Ventures, the AIM quoted marine sports company, has agreed a new marketing alliance with Global Sportnet, (GSN), the WPP-owned sports marketing agency.

Editorial director Kevin Roberts reviews the issues of the past seven days.

Eighteen months before its current deal runs out, Insurance giant Zurich says it is to end its association with Premier Rugby.

World Wrestling Entertainment has sent both RAWB. and SmackDown!(tm) superstars on simultaneous overseas tours to promote the sport in Europe.

A new product has been launched by the Entertainment & Sports Agency Group (ESA) designed to give brands the opportunity to offer an enhanced online experience and increase customer loyalty.

Goldas Jewellery has signed a new license agreement that will add stars of the US National Basketball Association (NBA) to its collections.

Elite Sports Properties, Australia’s leading sports marketing company, and China Sports Industries, responsible for the development of China’s rapidly growing sports industry, have formed a new joint venture company.