The British Horseracing Board?s (BHB) proposal to replace an annual levy with a percentage of bookmakers? total turnover is unlikely to be enforced, according to analysts at international investment bank Merrill Lynch. Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here
Unilever ? which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
The Association of Tennis Professionals (ATP) has been buying advertising slots from the media companies that broadcast its tournaments in a move which it hopes will secure advertising space for its major sponsors such as Mercedez-Benz.
Reebok, the second-largest athletic shoemaker in the US, reported a 33 percent rise in profit for the three months ending June 30 thanks to cost cuts and successful endorsements from the NBA?s Allen Iverson and tennis star Venus Williams.
Australia rejected on Tuesday a newspaper report that Australia and New Zealand might lose the 2003 World Cup to France because of arguments with the International Rugby Board (IRB) over TV rights and profits.
Former Marquee Group chief Robert Gutkowski?s Nasdaq-listed marketing agency, Magnum Sports & Entertainment, Inc has formed a strategic joint venture with sports industry veteran Frank Vuono?s 16W Marketing LLC, to create marketing strategies focused on fashion and modelling opportunities to the world's top athletes.
UEFA president Lennart Johansson has called on FIFA chief Sepp Blatter to explain the collapse of FIFA's marketing agent ISL and the cancellation of the World Club championship or face the consequences, which could lead to his removal as president of the game's ruling body.
Richmond, Virginia-based turf company GreenTech, Inc, has been contracted by Michigan State University to supply the GreenTech ITM natural grass sports field system in Spartan Stadium for the 2002 football season.
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