Sponsorship & Marketing

Australian cricket captain Steve Waugh says entrusting Australian cricket with the original Ashes trophy would help market the game.

The British Horseracing Board?s (BHB) proposal to replace an annual levy with a percentage of bookmakers? total turnover is unlikely to be enforced, according to analysts at international investment bank Merrill Lynch.
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Unilever ? which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
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Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.

The World Wrestling Federation has lost in its court battle with the World Wildlife Fund over the use of its initials ? and fears the ruling could cost it $50m (E56m).

Adidas-Salomon AG has reported second quarter net profit of $21.13million (?24m), up 22.2 percent on the same period last year and broadly in line with analysts' expectations.

The Association of Tennis Professionals (ATP) has been buying advertising slots from the media companies that broadcast its tournaments in a move which it hopes will secure advertising space for its major sponsors such as Mercedez-Benz.

The Association of Tennis Professionals (ATP) is looking to broadcast all of its tournaments over the internet.

Reebok, the second-largest athletic shoemaker in the US, reported a 33 percent rise in profit for the three months ending June 30 thanks to cost cuts and successful endorsements from the NBA?s Allen Iverson and tennis star Venus Williams.

The European Commission has given further details of its concerns over UEFA?s marketing of television rights for the UEFA Cup and Champions League.

Australia rejected on Tuesday a newspaper report that Australia and New Zealand might lose the 2003 World Cup to France because of arguments with the International Rugby Board (IRB) over TV rights and profits.

Former Marquee Group chief Robert Gutkowski?s Nasdaq-listed marketing agency, Magnum Sports & Entertainment, Inc has formed a strategic joint venture with sports industry veteran Frank Vuono?s 16W Marketing LLC, to create marketing strategies focused on fashion and modelling opportunities to the world's top athletes.

UEFA president Lennart Johansson has called on FIFA chief Sepp Blatter to explain the collapse of FIFA's marketing agent ISL and the cancellation of the World Club championship or face the consequences, which could lead to his removal as president of the game's ruling body.

The postponement of this year's FIFA World Club Championship in Spain could damage soccer?s credibility in Japan, according to the president of J. League club Jubilo Iwata.

FIFA will decide on Monday whether the World Club Championship, due to be held in Spain at the end of July, will go ahead as planned, the Spanish Football Federation said on Friday.

Richmond, Virginia-based turf company GreenTech, Inc, has been contracted by Michigan State University to supply the GreenTech ITM natural grass sports field system in Spartan Stadium for the 2002 football season.

Delphi Automotive Systems is to sponsor a race in the Indy Racing Northern Lights Series (IRNLS) for the second consecutive year.