Sponsorship & Marketing
NASCAR REVEALS TV SCHEDULES
NASCAR’s broadcast schedule includes an unprecedented 38 prime-time races, and live coverage of all 99 events from the NEXTEL Cup Series, Busch Series and Craftsman Truck Series.
PARTNERSHIP TACKLES SUPPLEMENT CONCERN
A partnership between ATP and pharmaceutical company GlaxoSmithKline began on the eve of the 2005 Australian Open in Melbourne to address concerns over supplements used by professional tennis players.
ATP DOUBLE-UP WITH RICOH
The ATP tour and Ricoh Europe B.V. have entered a partnership that sees the international office equipment leader become an official provider of the ATP and sponsor of a number of European tournaments.
THE WEEK THAT WAS…
Editor David Smith reviews the issues of the past seven days.
AT&T IN MCLAREN COMMUNICATION
AT&T, one of the world’s leading voice and data communications companies, has joined the West McLaren Mercedes Formula One team as exclusive Corporate Partner for voice and data networking services.
INMARSAT SPONSOR YACHT RACING BUSINESS SUMMIT
Inmarsat, a world leader in maritime communications, is to sponsor Friday’s ground-breaking Yacht Racing Business Summit at London’s ExCel Centre.
ESPN AND NBA NET TV DEAL
ESPN International and the National Basketball Association (NBA) have reached a television rights agreement on a multi-year renewal.
VIEIRA GOES GLOBAL
Patrick Vieira, Arsenal and France soccer captain, has signed an exclusive commercial representation agreement for image rights with Global Brands Group plc, a global retail, licensing and merchandise business.
INMARSAT TO SPONSOR YACHT RACING BUSINESS SUMMIT
Inmarsat, a world leader in maritime communications, is to sponsor Friday’s ground-breaking Yacht Racing Business Summit at London’s EdExel Centre.
LACK OF SPONSORSHIP UNDERSTANDING
Company executives believe there is a lack of understanding about sponsorship and its strengths as a marketing tool, according to research.
FISHING ORGANISATION NET CHEVROLET
The International Game Fish Association (IGFA) has announced Chevrolet as the official automotive group of the world’s oldest and largest fishing conservation and record keeping organisation.
ENGLAND HOSTS VOLLEYBALL QUALIFIERS
England will host the first round of qualifying for volleyball’s FIVB World Championships at the English Institute of Sport in Sheffield from January 12 to 16.
BILBAO HOSTS NEW-STYLE 5-OCEANS RACE
The Spanish city of Bilbao, in the province of Bizkaia, has won the bid to host the start and finish of the 5-Oceans Race in 2006-07.
RBS BANKING ON BMW WILLIAMSF1 TEAM
The Royal Bank of Scotland Group (RBS) will become a major sponsor of the BMW WilliamsF1 Team in a multi-year deal starting with the 2005 season.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
MLM SECURE MALAYSIAN WORLD CUP RIGHTS
Infront Sports & Media has signed an exclusive agreement with M-League Marketing Sdn Bhd (MLM), of Malaysia, for a package of television and radio broadcast rights to the 2006 FIFA World Cup.
HOSPITALITY IN PARTNERSHIP JOINS YACHT RACING SUMMIT
Hospitality In Partnership has become a partner of SportBusiness International’s Yacht Racing Business Summit, which takes place at the ExCeL Centre in London’s Docklands on January 13.
HOSPITALITY IN PARTNERSHIP JOINS YACHT RACING SUMMIT
Hospitality In Partnership has become a partner of SportBusiness International’s Yacht Racing Business Summit, which takes place at the ExCeL Centre in London’s Docklands on January 13.