Sponsorship & Marketing
HOSPITALITY IN PARTNERSHIP JOINS YACHT RACING SUMMIT
Hospitality In Partnership has become a partner of SportBusiness International’s Yacht Racing Business Summit, which takes place at the ExCeL Centre in London’s Docklands on January 13.
HOSPITALITY IN PARTNERSHIP JOINS YACHT RACING SUMMIT
Hospitality In Partnership has become a partner of SportBusiness International’s Yacht Racing Business Summit, which takes place at the ExCeL Centre in London’s Docklands on January 13.
WTA TOUR IN HISTORIC TITLE SPONSORSHIP DEAL
Sony Ericsson Mobile Communications and the WTA Tour have signed a landmark $88million global sponsorship deal for women’s tennis.
NASCAR IN OFFICE DEAL
Office Depot, one of the world's leading resellers of office products and services, has agreed a multi-year deal with the NASCAR to become the sport's first-ever "Official Office Products Partner".
NEXTEL ENJOYING NASCAR SPONSORSHIP
NASCAR sponsor Nextel says its association with the sport has led to increased awareness and acceptance of Nextel Communications Inc. within the NASCAR industry and among its fans.
PREMIUM TV TO DRIVE WRC CONTENT
Premium TV has teamed up with the FIA World Rally Championship (WRC) to play a key role in a major overhaul of the sport’s online and mobile content offerings.
USTA AND OLYMPUS AGREE PARTNERSHIP
The USTA (US Tennis Association) and Olympus Imaging America Inc. have signed a four-year worldwide marketing partnership.
USTA AND OLYMPUS AGREE US OPEN AND US OPEN SERIES
The USTA and Olympus Imaging America Inc. has announced that Olympus has signed a four-year worldwide marketing partnership.
INTERNATIONAL SPORTS LAW CONFERENCE
The third Annual Conference on International Sports Law takes place at The Institute of Directors in London on March 11, 2005.
REEBOK EUROPE APPOINTS M&C SAATCHI
M&C Saatchi Sports Sponsorship has been appointed by Reebok Europe to develop pan-European PR plans to support the brand’s Sports Performance products and athletes.
MDM SIGNS UP EM AS SALES PARTNER
MDM-TV, the first trans-stadia TV network, has appointed Entertainment Marketing as it’s strategic sales partner to develop and procure commercial content and advertising.
PLAZAMEDIA BRINGS THE BUNDESLIGA TO BRAZIL
PLAZAMEDIA has acquired international online and mobile rights to the first and second football divisions of the Bundesliga.
VODAFONE EXTENDS FERRARI SPONSORSHIP
Vodafone has extended its sponsorship of Ferrari for two more calendar years, 2005 and 2006.
ADIDAS AND INTERSPORT SIGN WORLD CUP AGREEMENT
The adidas-Salomon Group and IIC (INTERSPORT International Corporation) have agreed a deal that makes adidas the prime brand partner in soccer for the INTERSPORT Group during 2006.
UNILEVER AND DIAGEO IN LIONS PARTNERSHIP
The Unilever brand, ‘Sure for Men’, has joined Diageo’s Guinness as a commercial partner to the much anticipated British & Irish Lions tour to New Zealand next year.
AURA SPORTS AND MTA MEDIA LAND SNOWSPORT ROLES
Snowsport GB, the official governing body for snowsports in the UK, has appointed Aura Sports as its exclusive third-party sponsorship agency.
SHARAPOVA PLAYS TAG
Wimbledon champion Martina Sharapova has signed a three-year deal with watchmaker TAG Heuer believed to be worth about $1 million annually, according to reports from the United States.
FT PARTNERS SPORT INDUSTRY AWARDS
The Financial Times newspaper will be the Official Media Partner to the Sport Industry Awards 2005 and sponsor of a new award, The Financial Times Sport Business Person Of The Year.