Sponsorship & Marketing
DAVIS CUP EXTEND DEAL WITH BOSS
HUGO BOSS, a Davis Cup sponsor since 1987, has agreed to a multi-year extension of its agreement starting in 2006.
KRUMREY TO PERFORM AS SALES DIRECTOR
Florian Krumrey has been appointed as sales director at The Performers, a leading marketing agency in sport, music and entertainment.
INPUT IN DUAL RECRUITMENT
Richard Markell is joining sports production company, the Input Group, as its head of business development, while Mike Inman has been named executive producer.
PERFECT MOTION ENJOYING RIDE
UK-based Perfect Motion Sports Marketing has renewed its contract to project manage the East Midlands stage of the Tour of Britain on behalf of East Midlands Development Agency (EMDA).
SPORTACCORD’S THIRD ANNUAL CONVENTION IN BERLIN
Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.
SPORTACCORD’S THIRD ANNUAL CONVENTION IN BERLIN
Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.
OPPORTUNITY TO RALLY ROUND
Promotional and marketing opportunities through involvement with the Kwik-Fit Pirelli British Rally Championship have been revealed.
TRAFFIC BUILDS FOR LIBERTADORES CUP
Traffic Marketing Esportivo, holder of the broadcasting rights to South American soccer’s Libertadores Cup, with the exception of the Americas, has started the distribution of rights to 55 countries.
NASCAR GETS SIRIUS WITH SATELLITE RADIO
SIRIUS Satellite Radio has reached agreement for North American satellite radio rights to broadcast NASCAR racing and events.
McLAREN SIGNS WHISKY BRAND
Team McLaren Mercedes has entered a long-term partnering agreement with Johnnie Walker, the Scotch whisky brand.
UK ATHLETICS STRIKES DOUBLE DEAL
UK Athletics has agreed a new partnership with Red Bull, the energy drink.
SECURITY ON THE AGENDA
Some of the most prominent names from the world of event and venue security will gather in London for the inaugural Event and Venue Security conference and exhibition taking place at the QEII Centre on April 18 to 19.
INFRONT TIE UP RUSSIAN DEAL
Infront Sports & Media has reached an exclusive agreement with RTR State TV & Radio Broadcasting Company for the television and radio rights to the 2006 World Cup.
TVNW APPOINTS PRESIDENT
TVNW Media Group, the Canada-based media agency, has appointed Adrian Metcalfe as its first president.
SPORTBUSINESS INTERNATIONAL TO SPONSOR SOCCEREX
SportBusiness International, the market leader in providing competitive analysis and information to the sports industry, has signed a two-year deal as media partner to Soccerex.
SERIE A PARTNERSHIP EXTENDED
Sportfive and Rai Trade are to extend their co-distribution arrangement for the marketing of Serie A’s international TV rights beyond season 2004/05.
ESPN ANNOUNCES PROMOTIONS
ESPN International has announced several personnel moves within the company’s programming and production units.
NBA ALL-STAR’S GLOBAL DISTRIBUTION
The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.