Sponsorship & Marketing

HUGO BOSS, a Davis Cup sponsor since 1987, has agreed to a multi-year extension of its agreement starting in 2006.

Florian Krumrey has been appointed as sales director at The Performers, a leading marketing agency in sport, music and entertainment.

Richard Markell is joining sports production company, the Input Group, as its head of business development, while Mike Inman has been named executive producer.

UK-based Perfect Motion Sports Marketing has renewed its contract to project manage the East Midlands stage of the Tour of Britain on behalf of East Midlands Development Agency (EMDA).

Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.

Top leaders, senior managers and key decision-makers in world sport will gather in Berlin from April 16 to 20 for the third annual SportAccord convention.

Promotional and marketing opportunities through involvement with the Kwik-Fit Pirelli British Rally Championship have been revealed.

Traffic Marketing Esportivo, holder of the broadcasting rights to South American soccer’s Libertadores Cup, with the exception of the Americas, has started the distribution of rights to 55 countries.

SIRIUS Satellite Radio has reached agreement for North American satellite radio rights to broadcast NASCAR racing and events.

Team McLaren Mercedes has entered a long-term partnering agreement with Johnnie Walker, the Scotch whisky brand.

UK Athletics has agreed a new partnership with Red Bull, the energy drink.

Some of the most prominent names from the world of event and venue security will gather in London for the inaugural Event and Venue Security conference and exhibition taking place at the QEII Centre on April 18 to 19.

Infront Sports & Media has reached an exclusive agreement with RTR State TV & Radio Broadcasting Company for the television and radio rights to the 2006 World Cup.

TVNW Media Group, the Canada-based media agency, has appointed Adrian Metcalfe as its first president.

SportBusiness International, the market leader in providing competitive analysis and information to the sports industry, has signed a two-year deal as media partner to Soccerex.

Sportfive and Rai Trade are to extend their co-distribution arrangement for the marketing of Serie A’s international TV rights beyond season 2004/05.

ESPN International has announced several personnel moves within the company’s programming and production units.

The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.