Sponsorship & Marketing

Toby Codrington has joined Red Snappers Ltd as head of business development.

The sixth edition of TSE Consulting’s sports management seminar will focus on how organisations can get the most out of their events, by improving the way they package, promote, and sell them.

Major League Baseball (MLB) and Major League Baseball Advanced Media (MLBAM) have agreed a three-year sponsorship deal with DHL, the world’s leading express delivery and logistics company.

Editorial director Kevin Roberts reviews the issues of the past seven days.

GameAccount, Europe’s largest skill gaming company, has signed a deal with BetCRIS to deliver a fully integrated skill games suite.

Red Stripe has become a sponsor of the eagerly awaited Ashes series by signing a one-year extension to support English cricket as ‘The Official Lager of the Test Match Grounds’.

World Champions Brazil and South American arch-rivals Argentina will have their 2006 World Cup qualifying matches televised in Scandinavia and Turkey under new distribution agreements, rights owner Traffic Sports Marketing has announced.

IMG has hired Mitch LaGrow and Bruce Popko as vice presidents, Business Development.

Sports sponsorship and marketing agency GEM Group is to handle the PR for Sportsmatch, the UK Government’s grassroots sports sponsorship incentive scheme.

IMG has purchased Live Channel to form IMG LIVE, a new division to develop experiential marketing events globally.

The Volvo Ocean Race has introduced some Hollywood flavour with the announcement that there will be a ‘Pirates of the Caribbean II’ entry in the 2005-2006 round the world race.

FIFA names Global Brands Group as Worldwide Exclusive Store Operator and Exclusive Licensing Representative from 2007.

The NFL Europe League (NFLEL) has its first female general manager in league history after Kathrin Platz was appointed to head operations of its newest team, the Hamburg Sea Devils.

Editorial Director reviews the issues of the past seven days.

UEFA has agreed the first sale of broadcast rights for the 2006 to 2009 Champions League, which have gone to Dutch pay broadcaster UPC.

Octagon Worldwide has announced two new management roles within the company.

Octagon Worldwide has announced two new management roles within the company.

The PGA Tour and XM Satellite Radio have struck a long-term broadcasting and marketing agreement, which includes exclusive XM broadcasts of PGA events.