Sponsorship & Marketing
FINE SHAVE FOR LPGA
The Ladies Professional Golf Association (LPGA) has signed a multi-dimensional partnership with Schick Intuition, the only all-in-one women’s razor, making it the official razor of the LPGA.
Changing the lexicon of sports business
Publication of the 100th issue of any monthly publication is something of a landmark.
THE WEEK THAT WAS….
Editorial director Kevin Roberts on the key events of the last seven days.
WILL CRUCIBLE BE SNOOKERED?
The traditional home of snooker’s world championships could be ditched following a meeting by the sport’s chiefs next week.
SPORTACCORD REGISTERS 1000 DELEGATES
Organisers of the third SportAccord convention, which begins in Berlin on Sunday, say that 1,000 delegates have registered.
SPORTSBOOK.COM AND MAZDA PARTNER ON AMERICAN LE MANS
Sportsbook.com is to sponsor the Mazda/Courage/B-K Motorsports team entry in the American Le Mans Series (ALMS) for the 2005 season.
THE WEEK THAT WAS…
Editorial Director Kevin Roberts takes a look at the events of the last seven days.
SPORTS MARKETING JOINT VENTURE IN CHINA
Australian sports marketing company, Elite Sports Properties (ESP), and China Sports Industries (CSI), have opened a joint venture office in Shanghai, China.
GUINNESS NEW PREMIERSHIP TITLE SPONSORS
Premier Rugby has agreed a four-year deal worth more than £20million with Diageo Great Britain for Guinness beer to become the new title sponsors of the English Premiership.
IRB TO APPOINT MEDICAL OFFICER
The International Rugby Board (IRB) will appoint its first ever medical officer to continue its fight against doping and address concerns over player burn-out and injury.
CELTIC MANOR APPOINTS FOURGRITTI
The Celtic Manor Resort, home to the Wales Open and host of the 2010 Ryder Cup, has appointed FourGritti Sports Marketing and Sponsorship after a competitive pitch process.
BEIJING LAUNCHES NEXT PHASE OF SPONSORSHIP
Beijing 2008 has begun the second phase of its sponsorship programme for the 2008 Summer Olympic Games.
CHAMP CAR HIRE SALES & MARKETING HEAD
The Champ Car World Series has hired former NFL international executive Will Wilson to serve as executive vice president of sales & marketing.
ADIDAS EXTENDS YANKEES DEAL
Adidas has extended its marketing partnership with baseball's New York Yankees that began in 1997.
HERBALIFE SPICES UP TRIATHLON
Herbalife, provider of healthy living nutritional products, will be an associate sponsor of The Michelob ULTRA London Triathlon.
WAITING LIST FOR SOCCEREX
Since Soccerex London Forum became sold-out, a waiting list has been established in case of any late cancellations.
STEROID SCANDAL HITS PLAYER MARKETABILITY
Baseball's steroid controversy has dented the marketability of top stars, according to a survey of sports marketing experts by the SportsBusiness Daily.
STEROID SCANDAL HITS PLAYER MARKETABILITY
Baseball's steroid controversy has dented the marketability of top stars, according to a survey of sports marketing experts by the SportsBusiness Daily.