Sponsorship & Marketing

Manchester United will take another step towards global brand status by opening a chain of retail shops in the Middle East.

Starter Corps, the company which became one of the leading manufacturers of team-licensed sportswear in the 70's and 80's, has had a $46m bid offered by a consortium of five companies approved by a federal bankruptcy judge.

WorldWideSports.com (WWS), the Internet sporting goods retailer, has appointed Ed Kinnaly, a 14 year veteran of the sporting goods industry, vice president of marketing.

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

Dick Schultz, who resigned from the NCAA under pressure six years ago, is under fire at the US Olympic Committee and could be replaced as executive director, perhaps before the Sydney Olympics next year, USA Today reports.

Sportinglife.com, the UK?s multi-sports website, has joined forces with Amstel, Europe?s second largest beer brand, to produce a site which will allow soccer fans to follow the UEFA Champions League over the next eight months.
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Digital sports content provider TEAMtalk Media Group plc has recorded an operating loss of #2.3million ($3.4m/?3.6m) for the three months to June 30 but still sees profitability on plan in 2003/04.

English soccer giant Manchester United has formed a `co-marketing venture? with the US? World Wrestling Federation.

The World Anti-Doping Agency will locate its permanent headquarters in Montreal, with the aim of improving the credibility and effectiveness of its war on the use of drugs in sports.

The Malaysian Hockey Federation (MHF) is hoping to raise US$3 million (?3.29m) in sponsorship for the 2002 World Cup.

The National Hockey League wants to use next year's Olympics to shine more light on their sport but the six seeded national teams taking part have precious little time to prepare.

The Copa America outstripped the Superbowl and World Series amongst American Hispanics according to research out on Sunday.

Tom.com, the media and advertising company controlled by Hong Kong businessman Li Ka-Shing, has won the broadcast and advertising rights to China?s national basketball league, adding to its portfolio of Chinese volleyball, table tennis, rowing and college soccer rights.

Real Madrid soccer club president Florentino Perez has pledged to set up an investigation into $1.84 million that went missing under the club's previous administration.

Heineken is to use its sponsorship of the Athens 2004 Olympic Games by creating a major superstore in the host city.
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Manchester-based advertising agency Huet and Company has become the official marketing partner of English Premier League soccer club Everton.

English Premier League football club, Everton has appointed its first direct marketing agency, Huet & Company, with the aim of boosting the club?s fan database by over 140,000 names.