Sponsorship & Marketing
CULT SOCCER SHOW GETS SLICK MAKEOVER
Brylcreem will be the new sponsor of Soccer AM, the cult Sky Sports soccer show, from the start of next season.
SPONSORSHIP RESEARCH TOOL LAUNCHED
Market research agency, Starfish Research & Strategy, has launched its proprietary sponsorship research tool, SponsorMap in London this month.
SHARAPOVA EXTENDS BEAUTY APPEAL
Tennis sensation Maria Sharapova has reportedly signed a three-year deal with Colgate-Palmolive worth at least $2million annually.
NEW RECRUITS FOR KHP
Sports Marketing and Communications Agency, KHP Consulting, has announced five new recruits to its London HQ and Bahrain office.
WWE ENJOYS EURO SELL-OUT
The WrestleManiaB. Revenge Tour rumbled across Europe during April 2005, selling out every one of its 14 live events.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
KHP STEP UP PRESENCE AT GERMAN HOCKENHEIMRING
KHP Consulting has been appointed by the Hockenheimring Baden Wuerttemberg, home of the German Formula One Grand Prix, to carry out an ongoing PR and communications strategy.
2012 BID NEWS: LONDON SUPPORT HITS NEW HIGH
A new poll claims that 79 per cent of Londoners back the city’s bid for the 2012 Summer Olympic Games, a rise of 12 per cent since October.
ESPN LIFTED BY DRAFT
ESPN's telecast of the NFL draft last Saturday got a 4.3 rating, the highest ever achieved for the draft.
FIFA HAILS FINANCIAL SUCCESS
Soccer’s world governing body FIFA says it is on course to meet its targets, given its position at the halfway point of the 2003-2006 financial period.
SPORTFIVE APPOINTS NEW MD
Antonio Mazzarella has been named managing director of SPORTFIVE Italia SRL.
BOWLING OVER THE GLOBE
World Bowls, the sport’s world governing body, has secured the services of 110sport Management Ltd to act as sponsorship, marketing and media consultants.
RACING UK AND RACING POST JOIN RACE TO NEW MEDIA
Racing UK, the UK's leading horseracing channel, has joined forces with the Racing Post, the leading racing and sports betting newspaper, to provide a new broadband service.
A VISIONARY CONFERENCE
An international soccer conference will take place in Munich from July 27 to 29, 2005 featuring experts from around the world.
PHELPS LANDS CELTIC MANOR ROLE
Jon Phelps, vice president of marketing and strategy at The Celtic Manor Resort, has been appointed director of The Celtic Manor Wales Open.
SPORTSWORLD IN NEW ALLIANCE
Sportsworld, the international sports travel, hospitality and event marketing group, has acquired specialist management consultancy, Sports Alliance Management.
ERICSSON TAKES TO THE SEAS
Ericsson, the leading telecommunications supplier, will enter sailing’s Volvo Ocean Race on November 5, 2005.
GILLETTE RENEWS TRI-NATIONS SPONSORSHIP
Global consumer product company Gillette, has renewed its sponsorship of Rugby League’s Tri-Nations tournament involving Australia, Great Britain and New Zealand.