Sponsorship & Marketing

MBNA America Bank, NA (MBNA) will be the title sponsor and official financial service products provider for The Foxhall Cup, the US National Championship of Equestrian Three-Day Eventing

The Pepsi-Cola Company will be an official beverage sponsor of the All-American Soccer Stars Victory (AASS) Tour.

German media group Kirch has agreed to buy Swiss sports rights marketing company CWL Telesport & Marketing AG in a move to expand its international soccer business.

UK commercial broadcaster Channel 4 has won the rights to the Icelandic Formula Off Road Motorsport Championships.

CSI has signed a deal with German sports marketing agency SportA to represent, with immediate effect, its programming catalogue.

SAR-AN International, the Turkish sports marketing company, has bought the exclusive worldwide television marketing rights of the Galatasaray Football Club for an undisclosed sum for the next four years.

Brazilian football has become entrenched in political infighting as soccer chief Ricardo Teixiera, stung by damaging allegations and incidents this month, tries desperately to cling to power.

AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/?1.1m).

Rivals.net, the UK dedicated sports fan website backed by Chrysalis, is to launch a new soccer magazine called The Score.

Attheraces, the new name for the Go Racing consortium backed by Arena Leisure, BSkyB and Carlton Communications, has appointed three additional members of the senior management team to supplement last month?s recruitment of marketing director Gavin Bisdee.

Spanish first division soccer club Real Sociedad has appointed a new director of strategic marketing, Isabel Lagarreta.

Hotel rooms are scarce for the 2002 Olympic Games in Salt Lake City, prompting many winter sports fans to look for accomodation as far as 200km away.

The consortium which recently won the rights to British horseracing - Go Racing ? has been forced to change its name.

English soccer club Wimbledon has signed a two-year sponsorship deal with a controversial muscle-building supplement firm.
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Florentino Perez, president of Spanish soccer club Real Madrid, wants to follow Manchester United's example in exploiting marketing opportunities in the game.

Allstate has signed an agreement to become the official home and auto insurance sponsor for the Salt Lake 2002 Olympic Winter Games, as well as the 2002 and 2004 US Olympic Teams.

Newly elected International Olympic Committee (IOC) president Jacques Rogge was left with no time to savour his triumph as he faced a daunting start to his eight-year term of office.