Sponsorship & Marketing

A new poll claims that 79 per cent of Londoners back the city’s bid for the 2012 Summer Olympic Games, a rise of 12 per cent since October.

ESPN's telecast of the NFL draft last Saturday got a 4.3 rating, the highest ever achieved for the draft.

Soccer’s world governing body FIFA says it is on course to meet its targets, given its position at the halfway point of the 2003-2006 financial period.

Antonio Mazzarella has been named managing director of SPORTFIVE Italia SRL.

World Bowls, the sport’s world governing body, has secured the services of 110sport Management Ltd to act as sponsorship, marketing and media consultants.

Racing UK, the UK's leading horseracing channel, has joined forces with the Racing Post, the leading racing and sports betting newspaper, to provide a new broadband service.

An international soccer conference will take place in Munich from July 27 to 29, 2005 featuring experts from around the world.

Jon Phelps, vice president of marketing and strategy at The Celtic Manor Resort, has been appointed director of The Celtic Manor Wales Open.

Sportsworld, the international sports travel, hospitality and event marketing group, has acquired specialist management consultancy, Sports Alliance Management.

Ericsson, the leading telecommunications supplier, will enter sailing’s Volvo Ocean Race on November 5, 2005.

Global consumer product company Gillette, has renewed its sponsorship of Rugby League’s Tri-Nations tournament involving Australia, Great Britain and New Zealand.

The Ladies Professional Golf Association (LPGA) has signed a multi-dimensional partnership with Schick Intuition, the only all-in-one women’s razor, making it the official razor of the LPGA.

Publication of the 100th issue of any monthly publication is something of a landmark.

Editorial director Kevin Roberts on the key events of the last seven days.

The traditional home of snooker’s world championships could be ditched following a meeting by the sport’s chiefs next week.

Organisers of the third SportAccord convention, which begins in Berlin on Sunday, say that 1,000 delegates have registered.

Sportsbook.com is to sponsor the Mazda/Courage/B-K Motorsports team entry in the American Le Mans Series (ALMS) for the 2005 season.

Editorial Director Kevin Roberts takes a look at the events of the last seven days.