Nobody can accuse Dick Pound, the 59-year-old Canadian lawyer and former Olympic swimmer, of not keeping up with the times as he campaigns for the most powerful job in world sport - the International Olympic Committee (IOC) presidency.
The National Hockey League (NHL) and the Salt Lake Organising Committee (SLOC) have signed a marketing agreement under which the NHL will implement a comprehensive marketing plan that promotes the League’s participation in the 2002 Winter Olympic Games.
English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:
CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.
In recent years, the meteoric rise of technology, telecom and media (TMT) shares on the world's stock markets has changed the face of Formula One sponsorship. The recent downfall in the sector is now hurting the sport as it struggles keep sponsors.
Figures released by national industry organisation Asociacion Brasilena de Telecomunicaciones por Suscripcion (ABTA) have shown that the number of pay-TV subscribers in Brazil rose by 3 percent in this year’s first quarter.
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