Sponsorship & Marketing
ENGLAND NETBALL SQUAD GETS FRUITY
England’s under-21 netball squad has signed a sponsorship deal with the California Prune Board, the world’s leading producer of quality prunes.
SPORTBUSINESS GETS WEEKLY BOOST
SportBusiness has seen an encouraging uptake of its consolidated weekly news feed.
PAIR STEP INTO LIMELIGHT
Limelight Projects, the company behind the delivery of mass participation grassroots programmes in the UK, has created two senior roles within its business development team.
B&Q’S ROTH CLAIMS SPONSORSHIP AWARD
The Hollis Sponsorship Personality of the Year has been awarded to B&Q’s marketing director, David Roth, for sponsorship of Ellen MacArthur’s epic solo round the world record-breaking achievement.
GERMAN PLAYERS WARNED OVER BOOT DEAL CONFLICT
Germany’s leading footballers have been told they won’t be picked for the national team if they refuse to wear boots manufactured by sponsors Adidas.
2012 BID NEWS: IOC DROPS LONDON PROBE
An investigation into the financial inducements offered to sports bodies by the London 2012 Olympic bid team has been dropped.
FANATIC WIN A QUADRUPLE
The Football Association has commissioned Fanatic, the sports branding agency, to develop a campaign to increase awareness and participation in women's soccer.
CHINESE CONFERENCE FLYING HIGH WITH VIRGIN
Virgin Atlantic Airways has signed up as event partner for the C-Zone sports marketing and brand management conference.
SAMSUNG UP OLYMPIC CAMPAIGN
Worldwide Olympic sponsor Samsung has signed Italian ski great Alberto Tomba as its global athlete ambassador, part of a series of announcements for the company’s 2006 marketing programme revealed in Turin.
ESPN’S DAZZLES VIEWERS
ESPN Classic Sport has teamed up with Belgian diamond co-operative, The YAM (Young Antwerp Manufacturers), and Diamdel, a specialist supplier of rough diamonds, to stage a dazzling competition for viewers.
CULT SOCCER SHOW GETS SLICK MAKEOVER
Brylcreem will be the new sponsor of Soccer AM, the cult Sky Sports soccer show, from the start of next season.
SPONSORSHIP RESEARCH TOOL LAUNCHED
Market research agency, Starfish Research & Strategy, has launched its proprietary sponsorship research tool, SponsorMap in London this month.
SHARAPOVA EXTENDS BEAUTY APPEAL
Tennis sensation Maria Sharapova has reportedly signed a three-year deal with Colgate-Palmolive worth at least $2million annually.
NEW RECRUITS FOR KHP
Sports Marketing and Communications Agency, KHP Consulting, has announced five new recruits to its London HQ and Bahrain office.
WWE ENJOYS EURO SELL-OUT
The WrestleManiaB. Revenge Tour rumbled across Europe during April 2005, selling out every one of its 14 live events.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
KHP STEP UP PRESENCE AT GERMAN HOCKENHEIMRING
KHP Consulting has been appointed by the Hockenheimring Baden Wuerttemberg, home of the German Formula One Grand Prix, to carry out an ongoing PR and communications strategy.
2012 BID NEWS: LONDON SUPPORT HITS NEW HIGH
A new poll claims that 79 per cent of Londoners back the city’s bid for the 2012 Summer Olympic Games, a rise of 12 per cent since October.