Sponsorship & Marketing

England’s under-21 netball squad has signed a sponsorship deal with the California Prune Board, the world’s leading producer of quality prunes.

SportBusiness has seen an encouraging uptake of its consolidated weekly news feed.

Limelight Projects, the company behind the delivery of mass participation grassroots programmes in the UK, has created two senior roles within its business development team.

The Hollis Sponsorship Personality of the Year has been awarded to B&Q’s marketing director, David Roth, for sponsorship of Ellen MacArthur’s epic solo round the world record-breaking achievement.

Germany’s leading footballers have been told they won’t be picked for the national team if they refuse to wear boots manufactured by sponsors Adidas.

An investigation into the financial inducements offered to sports bodies by the London 2012 Olympic bid team has been dropped.

The Football Association has commissioned Fanatic, the sports branding agency, to develop a campaign to increase awareness and participation in women's soccer.

Virgin Atlantic Airways has signed up as event partner for the C-Zone sports marketing and brand management conference.

Worldwide Olympic sponsor Samsung has signed Italian ski great Alberto Tomba as its global athlete ambassador, part of a series of announcements for the company’s 2006 marketing programme revealed in Turin.

ESPN Classic Sport has teamed up with Belgian diamond co-operative, The YAM (Young Antwerp Manufacturers), and Diamdel, a specialist supplier of rough diamonds, to stage a dazzling competition for viewers.

Brylcreem will be the new sponsor of Soccer AM, the cult Sky Sports soccer show, from the start of next season.

Market research agency, Starfish Research & Strategy, has launched its proprietary sponsorship research tool, SponsorMap in London this month.

Tennis sensation Maria Sharapova has reportedly signed a three-year deal with Colgate-Palmolive worth at least $2million annually.

Sports Marketing and Communications Agency, KHP Consulting, has announced five new recruits to its London HQ and Bahrain office.

The WrestleManiaB. Revenge Tour rumbled across Europe during April 2005, selling out every one of its 14 live events.

Editorial director Kevin Roberts reviews the issues of the past seven days.

KHP Consulting has been appointed by the Hockenheimring Baden Wuerttemberg, home of the German Formula One Grand Prix, to carry out an ongoing PR and communications strategy.

A new poll claims that 79 per cent of Londoners back the city’s bid for the 2012 Summer Olympic Games, a rise of 12 per cent since October.