Sponsorship & Marketing
Mastercard extends Copa América association until 2024
The South American Football Confederation (Conembol) has renewed global payments firm Mastercard's sponsorship of regional international tournament, the Copa América, for its next two editions.
Australian Olympic team adds Westpac as banking partner
Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Columbus Crew brings in Nationwide as jersey sponsor
Major League Soccer's Columbus Crew has announced that Ohio-based insurance and financial services company Nationwide will become its jersey sponsor, in a multi-year deal beginning in 2021
Infront brokers BWF sponsorship with travel solutions firm Stay22
Map-based travel company Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
Grand Prix International draws carmakers to Royal’s Cup
New Thailand-based Asian Tour golf tournament the Royal's Cup has secured sponsorship backing from major car manufacturers including Toyota, Mitsubishi, Mazda, MG, and Isuzu
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Russian Premier League ends title sponsor search with Tinkoff deal
The Russian Premier League (RFPL), the top tier of domestic club football, has signed a three-season title sponsorship agreement with financial services group Tinkoff, a deal that is set to have wide-ranging…
ECL adds extra inventory with series backed by India’s Dream11
Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series
F1 sponsorship chief Barnett replaced by Heineken’s Pincus
Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
Liverpool’s commercial revenue is fastest-growing 2018-19 income stream
Premier League club Liverpool’s commercial revenue was the fastest-growing income stream in the football club’s 2018-19 financial year, according to Liverpool’s latest annual report.
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Gymnastics’ FIG extends VTB sponsorship for another year
The International Gymnastics Federation (FIG), the governing body for world gymnastics, has renewed its long-term sponsorship with Russian bank VTB
LaLiga North America announces multi-year US partnership with Verizon
LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States
MLS signs data-tracking deal with Second Spectrum
Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.
St. Louis MLS team in early talks with Anheuser-Busch about partnership
The Major League Soccer expansion team in St. Louis has engaged in preliminary conversations with local brewing giant Anheuser-Busch InBev about a possible partnership
Google strikes domestic deal with Bayern, launches voting campaign
International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich
Arnold: Manchester United ‘bullish’ about unexplored sponsorship categories
Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…