Sponsorship & Marketing

The South American Football Confederation (Conembol) has renewed global payments firm Mastercard's sponsorship of regional international tournament, the Copa América, for its next two editions.

Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

Major League Soccer's Columbus Crew has announced that Ohio-based insurance and financial services company Nationwide will become its jersey sponsor, in a multi-year deal beginning in 2021

Map-based travel company Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league

New Thailand-based Asian Tour golf tournament the Royal's Cup has secured sponsorship backing from major car manufacturers including Toyota, Mitsubishi, Mazda, MG, and Isuzu

Deal with upstart lacrosse property to include both ticketing and marketing elements

The Russian Premier League (RFPL), the top tier of domestic club football, has signed a three-season title sponsorship agreement with financial services group Tinkoff, a deal that is set to have wide-ranging…

Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series

Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.

Premier League club Liverpool’s commercial revenue was the fastest-growing income stream in the football club’s 2018-19 financial year, according to Liverpool’s latest annual report. I

The International Gymnastics Federation (FIG), the governing body for world gymnastics, has renewed its long-term sponsorship with Russian bank VTB

LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States

Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.

The Major League Soccer expansion team in St. Louis has engaged in preliminary conversations with local brewing giant Anheuser-Busch InBev about a possible partnership

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich

Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…