Sponsorship & Marketing
Swiss Super League swaps banks as Credit Suisse becomes title sponsor
The Swiss Football League's flagship competition, the Swiss Super League, is to switch title sponsors next season, remaining in the banking sector with Credit Suisse
ATP extends long-standing Rolex agreement
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
NWHL’s Metropolitan Riveters partner with Horizon BCBSNJ
The National Women's Hockey League's Metropolitan Riveters have announced a partnership with Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) for the 2020-21 season
NLL strikes five-year partnership with Wolf Athletics
The National Lacrosse League has secured a five-year partnership with lacrosse equipment supplier Wolf Athletics through 2025
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
Omnicom’s Fuse makes move into APAC with Singapore office
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, has launched a Singapore-based operation to head up its activities in the Asia-Pacific region
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Ralph Lauren replaces Country Road as Australian Open uniform supplier
Fashion brand Ralph Lauren has been named as the ‘Official Outfitter of the Australian Open’ tennis grand slam in a long-term, global sponsorship.
Round-Up: CBA ‘may split with Infront’, Bach says Takahashi payments did not break rules, and more
There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency
NHL creates leaguewide alternate jersey program
Reverse Retro program seeks to tap into strong fan affinity for throwback designs
Gila River strikes casino-based partnership with Suns, Mercury
Arizona's tribal-operated Gila River Hotels & Casinos has struck a wide-ranging partnership with the National Basketball Association's Phoenix Suns and sister team, the Women's National Basketball Association's…
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league
Tebas blasts gambling sponsorship ban as LaLiga clubs feel the pinch from Covid-19
LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
St. Pauli to produce own kit and branded apparel in sustainability play
Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’.
Last week, St. Pa