Sponsorship & Marketing
Hyperice partners with USA Track & Field, USA Cycling
Hyperice, the leading recovery and performance technology company, has further expanded its reach within the sports industry by striking multiyear partnerships with USA Cycling and USA Track & Field
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
FC Tokyo latest J-League side to sign up New Balance as kit supplier
Japanese football club FC Tokyo has signed up global sportswear brand New Balance as its kit supplier
Liqui Moly to replace Lidl as title sponsor of French handball’s Starligue
German motor oil brand Liqui Moly has signed as the principal partner of the French National Handball League (LNH) in a five-year deal, starting next year
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team
Fulham fills sleeve sponsor position with Clearscore deal
English Premier League club Fulham has filled its sleeve sponsor designation with credit scoring and report service Clearscore
Football Australia signs wide-ranging deal with Priceline Pharmacy
Football Australia has agreed a three-year sponsorship with Priceline Pharmacy to support women’s and youth football in Australia.
Hamburg hires Bayern’s Mokrohs as director of brand, marketing and sponsorship
German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.
LaLiga North America strikes multiyear partnership with Stage Front
LaLiga North America and Stage Front have announced a multiyear partnership focused on driving new customer-centric ticketing strategies using data from both organizations
Banco Sabadell extends Barcelona Open title sponsorship
Spanish bank Banco Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for the 2021 edition
Leverage Marketing Advisors adds Wimbledon champion Bartoli to roster
Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers
Round-Up: Silver says NBA ‘exporter of American values’, B.League increases revenue, Saucony sponsors Chinese athletics, and more
NBA president Adam Silver defended his organisation's engagement with China under questioning in a US interview, saying that the league was "an exporter of American values" - GQ, CBS, SCMP
PNC Bank secures multiyear partnership with Dallas Stars, American Airlines Center
PNC Bank has struck a multiyear partnership with the National Hockey League's Dallas Stars and the team's home venue, American Airlines Center
John Deere secures long-term partnerships with LPGA, LET
John Deere has further enhanced its presence within women's golf by striking three-year commercial deals with both the Ladies Professional Golf Association and Ladies European Tour
Wanda Sports Q3 revenues down 42 per cent but net profit reported
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported a 42-per-cent drop in third-quarter revenues, primarily due to the impact of the Covid-19 pandemic coupled…
Infront signs up seven sponsors for Women’s EHF Euros with tech-led rights package
The Women’s EHF Euro 2020, which starts this week in Denmark, will be supported by a record seven event sponsors.
Munster’s stadium naming rights deal with INM ended early
Irish Pro14 rugby union club Munster has announced that Musgrave Park will revert to its original name after a mutual agreement was reached to bring an early end to a stadium naming rights deal with Independent…
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred