Sponsorship & Marketing
Sponsorship & Marketing

Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
Motorsport
Sponsorship & Marketing

Formula E has renewed and realigned its long-term association with watchmaker Tag Heuer
Football
Sponsorship & Marketing

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T
Media

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Football
Sponsorship & Marketing

TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
American Football
Sponsorship & Marketing

NFL franchise solidifies intended timetable for rebranding process
Football
Sponsorship & Marketing

Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Golf
Sponsorship & Marketing

The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
Golf
Sponsorship & Marketing

The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Tennis
Sponsorship & Marketing

UK sports media company River Media Partners has signed Dunlop and Highland Spring Water to the sponsorship portfolio of its UK Pro League tennis competition
Football
Sponsorship & Marketing

Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.
Basketball
Sponsorship & Marketing

The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
American Football
Licensing & Merchandising

Swarbrick, Kelly give strong support to greater player NIL rights
Golf
Sponsorship & Marketing

The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Horse Racing
Licensing & Merchandising

IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
Cricket
Sponsorship & Marketing

Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Football
Sponsorship & Marketing

Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Golf
Sponsorship & Marketing

US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…