Sponsorship & Marketing
Features
Sponsorship Sector: Dialing up the Numbers for Mobile Operators
Their ubiquity as sponsors of sport suggests the link between mobile phone operators and major sports events is obvious, but recent business pressures and a divergence of strategies may require different approaches to telecom partners in future.
Turkey – an Emerging Sponsorship Market with a Passion for Sport
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally through personal connections. The major change in the recent years is the growth of in the first two categories.
Sponsorship Sector Profile: Beer – Brewing up a Legislative Storm?
Sponsorship Sector: Winners and Losers in the Automotive Industry
Sponsorship Sector Profile: Uncertainty in the Technology Sector
Demolishing 6 Myths About Sports Sponsorship
Sports sponsorship has never been more powerful or more effective. At a time when many traditional ways of communicating with consumers are reaching fewer people, or failing to cut through, sport and entertainment has become increasingly central to all our lives.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Measuring Social Media
Nearly all sports sponsorships now incorporate a social media element, but whilst it may generate ‘buzz’, is it possible to evaluate commercial returns? The answer is a qualified ‘yes’ according to a new sportBusiness report.
Servicing Sponsors Effectively
It is 8-times harder and more labour intensive to sign a new sponsor than it is to renew an existing one. Here we examine how sponsors can be serviced so that their value to the sports organisation increases over time.
Regional Focus: Sponsorship in the Middle East
The domestic sports marketing sector in the Gulf states of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE (United Arab Emirates) has been slow to develop and gain credibility despite the massive investment in sports infrastructure and international events across the region. We talk to sports marketing practitioners and property owners in the region to see if that state of play is changing.
Video: The Importance of Owning Your Digital Fanbase
Rupert Pratt of Agency Generate and Rede Luis Baez, Senior Manager at Euroleague Basketball give a worked example of the power of owning the social media channel around a sports property. This presentation was first given to the SportBusiness Connected Sport conference hosted by Eurosport in in May 2013
Rebranding the Monster – how Gazprom is changing its image through sponsorship
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence
Brand Reputation: the Cost (or Not) of Being a Gay Athlete
National Basketball Association (NBA) player Jason Collins became the first in major US team sport to come out last month. But what affect it will have on both his on-court and off-court commercial value?
5 Ways Technology is Changing Sponsorship
Highlights and insights from the European Sponsorship Association conference held in London in April 2013
Operation Break the UK
Sponsorship Sector Profile: Energy Utilities
Has the energy sector’s love affair with sport peaked in the United Kingdom?