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Analysis and insight for the global sports business

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Sponsorship & Marketing

The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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AC Milan and Inter, both owned by Chinese groups, played out a dramatic derby over the weekend (Getty Images)
Article
17 Oct 2017

In this week's China sports industry round-up: Wanda-operated golf courses are closed ahead of China’s most important political event for five years, Marcus Kam takes leading role at AC Milan, and the government has issued a final deadline for the completion of 2022 Olympic venues.

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The inaugural Urban Cycling World Championships will take place from November 8-12 (Getty Images)
Article
13 Oct 2017

The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.

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The Pro Kabaddi League has seen phenomenal growth since it was founded in 2014 (Getty Images)
Article
12 Oct 2017

Kabaddi is several thousand years old and played by millions of people, but has only taken off as a commercial proposition in the last four years thanks to the launch of the Star India-backed Pro Kabaddi League. Frank Dunne finds out more.

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