SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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26 May 2017

The 'Official Partner of Play' campaign used the 'world's most playful football club' to demonstrate that domestic appliance and consumer electronics brand Beko wants the world to have more time to play.

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26 May 2017

MP & Silva has historically been a force in the world of sports media rights, but its new management's focus is to transform the group into a full-service sports media agency that provides media rights distribution, digital, technology and sponsorship services.

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