SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Natwest will serve as title sponsor of Six Nations rugby in a one-year deal
Comment
15 Nov 2017

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

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Comment
9 Jul 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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