SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Comment
9 Jul 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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Insight
20 Jun 2014

In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.

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Insight
23 May 2014

In May, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from markets around the world, including India’s IPL, the UK’s Wimbledon tennis championship, Brazil’s national football league and the NFL in the US.

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Insight
21 Mar 2014

This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

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