SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

AELTC head of marketing, commercial and hospitality, James Ralley
4 Jul 2018

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits its own sponsorship opportunities.

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