SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

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26 May 2017

The CSM Sport and Entertainment agency worked with electronics brand Hisense to build awareness of its brand with football fans in Europe, by building social media buzz and a presence in the fan zones around Euro 2016 incorporating Hisense products and assets.

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4 Dec 2015

Kevin Roberts asks Eurosport CEO Peter Hutton whether the company’s expensive facelift will help to grab the attention of new fans this year

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