SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia
Article
21 Sep 2017

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.

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Article
3 May 2016

The third edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analysing sports sponsorship in India in 2015. The report suggests that overall sports sponsorship in India grew by 12.3% in 2015 to Rs. 51,854 million.

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Article
3 May 2016

The second edition of the annual Sporting Nation in the Making report from agency ESP properties and publisher SportzPower analyses trends and developments in the Indian Sports Industry in 2014. The report finds that multiple new sporting leagues including football's Indian Super League (ISL) and the Pro Kabaddi League (PKL) are behind growth in the industry.

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Article
1 Sep 2015

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

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Article
30 Jun 2015

Broadcasters, event organisers and sponsors have tried and failed to crack the sporting code in India, in an attempt to reach the country’s billion-plus cricket-mad population. We hear from the insiders who have succeeded.

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