SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Report Content
11 Nov 2011

Having identified gate revenues, sponsorship, media rights and merchandising as four key sources of revenue in the sports industry, PricewaterhouseCoopers (PwC) constructed predictions as to how different markets will perform in the next few years based on such revenues. Includes various data on North America, EMEA, Asia-Pacific and Latin America.

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