SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

AELTC head of marketing, commercial and hospitality, James Ralley
Article
4 Jul 2018

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits its own sponsorship opportunities.

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A roof will be added to the Philippe-Chatrier centre court in time for the 2020 French Open (Getty Images)
Article
7 Dec 2017

After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.

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SHENZHEN, CHINA - JULY 28, 2016: Borussia Dortmund celebrate after scoring during their 2016 International Champions Cup match against Manchester City in Shenzhen. (Photo by Lintao Zhang/Getty Images)
Article
21 Mar 2017

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

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Article
3 Mar 2016

The operators of Britain’s tennis grand slam are pushing to strengthen the tournament’s brand in key territories worldwide. Rob Ridley reports.

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