SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

SHENZHEN, CHINA - JULY 28, 2016: Borussia Dortmund celebrate after scoring during their 2016 International Champions Cup match against Manchester City in Shenzhen. (Photo by Lintao Zhang/Getty Images)
Article
21 Mar 2017

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

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Article
3 Mar 2016

The operators of Britain’s tennis grand slam are pushing to strengthen the tournament’s brand in key territories worldwide. Rob Ridley reports.

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Report Content
1 Apr 2014

Sport has traditionally led the marketplace and as a result attracted the most significant monies. It continued to attract by far the largest proportion of sponsorship spend in 2007 and forecasters anticipate the trend to continue. Sport’s continuing pre-eminent position as the main area of spending within the sponsorship marketplace.

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