SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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20 Mar 2014

In 2007 sports management company Improve and Xtra personell (part of Centric group), a small and little known staffing company in Norway, established and introduced Team Xtra personell – Norway´s first integrated sports sponsorship venture between a private company and a private sports team.

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Insight
24 Jan 2014

This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

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31 Oct 2012

The sports sponsorship market in Europe is very much alive, with deals ranging from top athlete endorsements and shirt sponsorships, to European football international activity plentiful in the market. Includes tables with different data of various deals struck throughout the continent.

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