SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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30 Nov 2014

Australian bank ANZ has been the Principal Sponsor of the top Australian and New Zealand netball league – the ANZ Championship – since its inception in 2008. Recognising that netball is the highest women’s participation sport in Australia, ANZ looks to use netball sponsorship to develop corporate reputation and positive sentiment through: local community awareness and engagement, mass awareness and engagement, ongoing awareness and engagement and branch engagement and activation.

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28 Jun 2012

Telstra formed a partnership with Netball Australia in an attempt to gain support from the public in a sector that is heavily criticised – offering traditional and modern benefits to the sport, stretching from grassroots, right up to the elite level.

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9 Apr 2010

In an attempt to address increasingly negative public perception of carbohydrates in pasta, San Remo struck a sponsorship deal with Netball Australia – allowing it to reach a wide audience and demonstrate the benefits athletes enjoy when eating pasta as part of healthy, balanced diet.

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