SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Article
1 Sep 2014

This month's inaugural Invictus Games in London will gather wounded former servicemen and women from over 400 athletes from 14 nations to play nine Paralympic-style sports.

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1 Sep 2012

The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world. Case studies covered include Skoda & IIHF Ice Hockey World Championship, Mars & The Football Association, and Hugo Boss & Vodafone McLaren Mercedes.

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9 Apr 2010

As a way of strengthening its brand process and effectively connecting with the country’s youth, T-Mobile Germany and Millhaus GmbH developed a sponsorship strategy specifically tailored to target the younger generation and support the activities they enjoy.

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