SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Article
1 Oct 2015

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.

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Article
1 Sep 2014

This month's inaugural Invictus Games in London will gather wounded former servicemen and women from over 400 athletes from 14 nations to play nine Paralympic-style sports.

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1 Sep 2012

The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world. Case studies covered include Skoda & IIHF Ice Hockey World Championship, Mars & The Football Association, and Hugo Boss & Vodafone McLaren Mercedes.

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9 Apr 2010

As a way of strengthening its brand process and effectively connecting with the country’s youth, T-Mobile Germany and Millhaus GmbH developed a sponsorship strategy specifically tailored to target the younger generation and support the activities they enjoy.

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