SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Article
1 Nov 2015

Long-term Nascar sponsors explain why the American stock car racing series still fuels return on investment.

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30 Nov 2014

In January 2013, two years after being injured in a crash, former Formula One driver Robert Kubica was ready for a competitive motorsport comeback. As his injuries prevented him from returning to Formula One, he decided that the best way to continue his career was in the World Rally Championship (WRC). The huge differences between those two disciplines meant that he needed to gather a lot of experience in a short time.

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