SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Article
7 Mar 2016

MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.

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Article
7 Mar 2016

MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.

 Read on
Article
7 Mar 2016

MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.

 Read on
Report Content
2 Apr 2014

Xerox is the global leader in document management solutions and is a company whose image and business are built on innovation, regularly reinventing its products, services and solutions to remain at the forefront of technology. The same approach was applied to sponsorship when they became the title sponsor of the Ducati team in the World Superbikes in 2005.

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Report Content
12 Jun 2011

The team title sponsorship sector is split between markets where such deals are in abundance, and those where it is entirely non-existent – with new teams in sports such as cycling and rugby union presenting title sponsorship opportunities to brands.

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