SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

SAPPORO, JAPAN - 22 FEBRUARY 2017: China team players look on during a match at the 2017 Sapporo Asian Winter Games. The NHL is looking to tap into and drive interest in the sport in the country. (Photo by Matt Roberts/Getty Images)
4 Apr 2017

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

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INCHEON, SOUTH KOREA - OCTOBER 15: Hae-Rym Kim of South Korea playing at the LPGA KEB-HanaBank Championship at Sky 72 Golf Club Ocean Course on Ocober 15, 2015 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
28 Mar 2017

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

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Report Content
1 Apr 2014

Sport has traditionally led the marketplace and as a result attracted the most significant monies. It continued to attract by far the largest proportion of sponsorship spend in 2007 and forecasters anticipate the trend to continue. Sport’s continuing pre-eminent position as the main area of spending within the sponsorship marketplace.

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