SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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26 May 2017

Payment services brand Mastercard, an Official Patron and Preferred Card of The Open Championship, launched #TheHoleStory, a digital campaign for the 145th Open themed on golf’s most legendary holes in 2016.

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INCHEON, SOUTH KOREA - OCTOBER 15: Hae-Rym Kim of South Korea playing at the LPGA KEB-HanaBank Championship at Sky 72 Golf Club Ocean Course on Ocober 15, 2015 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
Article
28 Mar 2017

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

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Article
22 Mar 2017

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.

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SHENZHEN, CHINA - JULY 28, 2016: Borussia Dortmund celebrate after scoring during their 2016 International Champions Cup match against Manchester City in Shenzhen. (Photo by Lintao Zhang/Getty Images)
Article
21 Mar 2017

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

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