SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

INCHEON, SOUTH KOREA - OCTOBER 15: Hae-Rym Kim of South Korea playing at the LPGA KEB-HanaBank Championship at Sky 72 Golf Club Ocean Course on Ocober 15, 2015 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
Article
28 Mar 2017

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

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Article
1 Oct 2015

National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.

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Report Content
30 Nov 2014

Luxury carmaker Jaguar first partnered with the Team Sky ProTour cycling team in 2010 when the brand joined as a third-tier Official Supplier. Given Jaguar and Team Sky’s shared beliefs, and the importance to both organisations of the relationship between man, machine and road, it was a fitting partnership. The partnership is based on shared values of technology, innovation and high-performance.

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Comment
9 Jul 2014

David Wood, managing director of brand communication at UK-based marketing agency Jaywing, looks at the opportunities to capitalise on the buzz of this year's Tour de France.

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