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Analysis and insight for the global sports business

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Sponsorship & Marketing

The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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In better times, Liu Guoliang (second left), who has been ousted as coach of the Chinese table tennis team, celebrates with his athletes after winning medals at the London 2012 Olympics (Photo by: Feng Li/Getty Images)
Article
28 Jun 2017

In this week's China sports industry round-up: government questions credit risks around Chinese firms investing in sport overseas; China's F1 grands prix marked 'provisional' in calendar; Chinese U20 football team could enter German league; and more.

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Maya Yoshida, Southampton's Japanese star, celebrates a goal during 2016-17 (Warren Little/Getty Images)
Article
13 Jun 2017

In this week's China sports industry round-up: why controversial tycoon Gao Jisheng's interest in purchasing Southampton is causing headaches for the Premier League; Hong Kong FA expresses interest in joining mooted Chinese Fifa World Cup bid; NBA says its looking to launch an esports league in China

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Chinese fans at the recent Fifa World Cup qualifier against Iran (Amin M. Jamali/Getty Images)
Article
6 Jun 2017

In this week's China sports industry round-up: smartphone maker Vivo announced as official smartphone sponsor of next two Fifa World Cups; Qatar's diplomatic crisis may bring China World Cup closer; NBA commissioner disappointed at lack of Chinese players

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