SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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1 Apr 2014

Sport has traditionally led the marketplace and as a result attracted the most significant monies. It continued to attract by far the largest proportion of sponsorship spend in 2007 and forecasters anticipate the trend to continue. Sport’s continuing pre-eminent position as the main area of spending within the sponsorship marketplace.

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1 Apr 2014

Quantitative research provides a numerical value for the metrics that can be measured and tracked at different stages of the sponsorship term. It is best used when a definitive answer to a specific question is necessary, such as ‘who is the audience’, ‘where did they travel in from’, ‘what products do they purchase’, ‘how aware of the sponsor are they’ and ‘has the sponsorship changed the image of the brand’.

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12 Apr 2013

While brands are able to consider committing sponsorship to secondary facilities that a sports property may own as a way of increasing awareness, some are turning to the support of participation facilities, of which can help brands with certain motives in mind.

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31 Oct 2012

While the ongoing global financial crisis has slowed down the growth of sports sponsorship in the US market, there has still been growth in every year since 2010. Includes data of growth figures, sponsors and sport percentage spend, and lucrative naming rights deals.

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