SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

SAPPORO, JAPAN - 22 FEBRUARY 2017: China team players look on during a match at the 2017 Sapporo Asian Winter Games. The NHL is looking to tap into and drive interest in the sport in the country. (Photo by Matt Roberts/Getty Images)
Article
4 Apr 2017

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

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30 Nov 2014

The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.

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30 Nov 2014

Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia. Through the years, Ford and Geelong have looked for ways to engage Geelong fans in innovative ways. Ford has always been, and continues to be, an integral part of the Geelong community.

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