SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

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26 May 2017

Since its inception in 1981, the Great Run Series has become the largest series of mass participation running events in the world, attracting more than 200,000 runners a year. Duracell’s partnership was activated at nine races in the UK in 2016, with locations including London, Newcastle, Manchester, Bristol, Birmingham and Portsmouth.

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Article
3 Mar 2016

At a time of controversy for several federations, how can switched-on brands encourage good governance in sport? Kevin Roberts reports.

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31 Oct 2012

While other sports sponsorship markets around the world may have struggled during the global financial difficulties, the Asian sector has posted significant growth in a number of sports. Includes information of sport and non-sport sponsorship investment, key investors, performance details and forecast figures.

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