SportBusiness International

Analysis and insight for the global sports business

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Sponsorship & Marketing

SHENZHEN, CHINA - JULY 28, 2016: Borussia Dortmund celebrate after scoring during their 2016 International Champions Cup match against Manchester City in Shenzhen. (Photo by Lintao Zhang/Getty Images)
Article
21 Mar 2017

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

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Article
27 Oct 2016

Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?

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