SportBusiness International

Analysis and insight for the global sports business

Sponsorship & Marketing

Sponsorship & Marketing

Specialist consultants played a major role within both the Paris and Los Angeles bids (Getty Images)
Article
16 Aug 2017

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

 Read on
Eurosport says it has strong relations with both Paris and Los Angeles organisers (Paul Gilham/Getty Images)
Article
14 Aug 2017

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

 Read on